Branding Your Business. Why?

With regard to consumer they don't usually think about branding. Customer just. Customers appears to tread with flow of brand names that have already related with their daily living. But the impact of a name reinforces the prominence of branding when we promoting a business. There are many athletic shoe companies in the world but when a customer thinks about a particular company like Nike, the logo and the caption “Just Do It.” comes in their mind the importance of branding is exemplified by this. A unique brand identity / value and its association has escalated Nike to the top of its industry.

When you are planning to brand your business whether it is big or small do think and rethink about the name of your company. Because this is the first step towards branding your business. For serious business owners determining a name is not a stroke of luck, but instead is a well thought out process and analysis of names and meaning. Do remember the importance of branding while creating a simple name for your company. It is quite obvious that consumers remember only simple names. While naming a company or business make sure that your brand name can be associated with a positive thing. Consumers do like products which are having positive qualities.

Before deciding on a particular name do consider the aspect that your name must be different and unique. Somehow if your company or brand name is has got any affinity with another company's name then people are likely to mix you up, which in turn reduces revenue and affects your business growth. If you have a vision or goal statement, then you need to voice the importance of branding here also. Employees in your company need to understand the importance of branding so that it is circularized in the office and to consumers. The message you are trying to get across in branding depends on your employees putting it out there to consumers.

If you think that branding is not at all going make any difference with regard to your business then take into account that brand name recognition can increase your profits by between 10 to 20 percent. If you are looking to increase your profits, gaining better business prospects, keep your customers loyal with your product and services, then you may come to understand the importance of branding. Consider the prominence of branding and ascertain how you can use your name to promote positive qualities. Stimulate your employees and associates to learn about the relevancy of branding and to put the branding message to the consumer. Believe in your brand name, what it means, and consumers tend to follow.

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  Caitlin - BrandBucket

October 20, 2010 at 10:04 AM

Great post. Building a brand identity is important. We suggest brandable names for this because they have more personality

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May 7, 2011 at 5:20 AM

Thanks for the reasoning behind branding. Being a small business owner often you get so overwhelmed with day to day activities that you forget to step back and work on the bigger picture.