Malayalam rhymes are cherished by people around the world especially Keralites. Many good poets have contributed to malayalam nursery rhymes section and still has got much relevance in the minds of malayalees. Many people have tried to present malayalam rhymes in a different way and have been successful in the recent past.
Of late, Increation Media Private Ltd did an In-depth analysis and research about various kids songs available in the market. The core philosophy of Increation is to bring the best and unique products to cater the demands of market. After a thorough market study we thought of coming up with a kids-centric product and that led to the birth of this product, "OONJAAL". It is a collection of 10 songs specially for Kids. We decided to try something that is a little different for the kids. The lyrics are simple and easy to understand and are fun to sing along with. Songs are musically and educationally sound for children as well as fun and easy to use for teachers and parents. The songs are very simple and the exciting tunes will keep the kids humming and will capture their heart and soul. This CD also contains Karaoke of all songs with the lyrics for the kids to sing along.
For Oonjal, we conducted a focus group and there was an overwhelming response from the parents and kids. Increation feels that this would eventually become the most sought after product in the market.
The focus of this would be children from playschool – class 4.
We also are keeping a certain percentage of this for the Lesser Privileged children. We thought this would be a better way of helping them out.