Branded Trains from Indian Railways

In a move to earn more revenue, railway administration is introducing a new concept. The idea is to give brand names to trains for example Airtel Mangalore - Ernakulam Express. As part of the campaign railways will give whole of a particular train or some compartments for the advertisement of the company. The companies who are taking up these compartments can make all sorts of ads inside or outside the boggys. But the compartments should be converted back to normal before giving it back to the railways.
Is'nt is such a great and innovative idea by Lalu and his boys? Not only that as far as the companies are conerned it will be great opportunity to reach the mass.

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2 comments:

  CM

October 4, 2007 at 12:44 AM

thanx a lot my frnd..do keep in touch...

  shubh

September 14, 2009 at 11:35 PM

indian railway have lot of branded trains like "shatabdi Express " i am not try to explain indian railway services. right now Mamta Benarji is railway minister and also she have surprising package in indian people.
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shubh
sapience