Made in Heaven

During this month of chingam, keralites buy more gold ornaments than any other month. Because chinga masam is the auspicious month for weddings and starting new ventures. I think everyday in this chingam month atleast 500 marriages will be held through out kerala. In kerala dowry system is still alive. This dowry system creates high demand in gold ornaments. Different types and wide variety of jewelery is available in various shops around kerala. Not only that new and innovative designs are being introduced everyday especially wedding bands. As it is onam time people visit jewelery shops more frequently compared to other months of the year.

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