Atham day of Chingam month.

Today is one of the most auspicious day for keralites, first day of chingam month or chinga masam. Chingam month is the first month of malayalam calender. It is a common belief that today is favourable day for starting new ventures, marriages, buying new vehicles etc. Not only today is chingam first, but also atham day of chingam month. This is the day on which people used to lay flower carpets in front of homes. Flower carpets are laid to welcome king mahabali. As per legend the king mahabali who was ruling kerala has been sent to hell by lord vishnu.
Now a days people don't have time to make flower carpets. Flower carpets are laid by some group of individuals on the beside the roads. Flower carpets has become an advertising tool for major companies and firms. During onam days flower carpet competition has been held by different companies and groups to market their product. The best flower carpets will be given compliments by the companies who are organising the competition.

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